Hello There!
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Dr Nedeljkovic is not only a highly respected name in aesthetic surgery but also a prominent digital presence across multiple social channels. With a loyal and growing online following, our task was to unify and refine his brand identity across all platforms, ensuring alignment with his premium website experience.
Develop a modern and consistent visual identity to match the updated website
Create recognisable and adaptable design elements for all social channels
Improve visual cohesion across content, headers, and thumbnails
Strengthen brand recognition and professional credibility
We began by crafting a comprehensive set of brand guidelines that would inform every element of the visual identity. This included defining a consistent colour palette, typography, graphic motifs, and usage rules – ensuring every future asset would align visually and tonally with the brand’s values.
With the brand foundation established, we then developed tailored assets for each platform:
Header banners tailored to Facebook, YouTube, and LinkedIn.
Branded Instagram Story Highlight icons and cohesive Reels backgrounds.
Custom video thumbnail templates for YouTube and TikTok, designed to maximise scroll-stopping appeal.
Custom profile photos optimised for all platforms.
These assets ensured every piece of content – whether a YouTube video, LinkedIn post, or Instagram Story – felt unmistakably on-brand.
Strong visual consistency across all platforms.
Increased engagement through cohesive content presentation.
Enhanced brand recall and professional perception.
Clear alignment between website presence and social identity.
