Hello There!
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WEALTH: Women in Health is a community and event series designed to connect, empower, and celebrate women in the health ecosystem – spanning biotech, health tech, beauty, research, and venture capital.
We partnered with the WEALTH team to create a premium brand identity that feels as intelligent and inclusive as the women it represents. The vision was clear: build a space where mentorship meets innovation, and where leadership is redefined through collaboration.
From the outset, our goal was to design a brand that balances the rigor of science with the spirit of women’s empowerment – delivering a strategic and visual identity that feels modern, bold, and deeply human.
Establish an innovative brand that reimagines “wealth” as knowledge, connection, and meaningful impact.
Create a visual identity system that speaks authentically to professionals across disciplines and career stages within the health sector.
Align brand storytelling with community engagement, fostering long-term relationships and impact.
WEALTH was built on the principles of collaboration, mentorship, and innovation, redefining “wealth” not as a financial measure but as a shared resource of insight, belonging, and impact. The brand needed to resonate with scientists, founders, investors, and industry leaders, while maintaining warmth and inclusivity.
Our strategy bridged the analytical precision of the health and biotech sectors with the emotional intelligence and connection that underpin women’s communities, creating a purpose-driven identity that speaks to both intellect and heart.
The resulting identity system is layered, elegant, and versatile, reflecting both the complexity of the health sector and the interpersonal strength of the community. Clean, organic logo forms signal unity and growth, visually capturing connection across disciplines. A confident serif paired with a modern sans-serif balances credibility with approachability, while a palette of rich purples, warm neutrals, and vibrant accents conveys leadership, energy, and diversity. The modular graphic system ensures the brand translates seamlessly across digital, print, and event materials.
To shape the brand’s digital storytelling, we created a thoughtfully curated moodboard, providing a consistent visual and tonal framework across platforms and campaigns. The tone of voice is empowering, sincere, and insight-driven, while the content highlights women’s stories, event moments, mentorship experiences, and innovations in health. Every layout, image, and reference has been carefully considered to guide the visual language and post structure, ensuring a cohesive and instantly recognisable presence online.
WEALTH launched with a distinct, high-impact brand identity that immediately resonated with its core audience. The community has flourished, attracting professionals and innovators from across biotech, health tech, venture capital, and beyond.
Today, the brand stands as a trusted space where women can connect, share, and grow – demonstrating that, when crafted with intention, identity can become a foundation for lasting impact.