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With a background in both agency and brand-side roles, Isidora has a deep understanding of the industry’s fast-paced demands and high standards. Her ability to manage multiple projects while consistently delivering exceptional results has made her a trusted partner to some of the most reputable brands in the market.
Leading Digital and Ecommerce strategy across D2C platforms, corporate and brand websites, ensuring a seamless user experience and optimised conversion rates. Managing SEO, paid advertising, CRM initiatives, and performance analysis to drive brand awareness, engagement, and business growth.
Leading digital accounts for seven markets and ten L’Oréal Group brands in skincare and makeup. Contributing to annual digital media strategy, overseeing budget allocation, and collaborating with clients, external agencies, and internal stakeholders to execute campaigns. Monitoring performance and presenting actionable insights to senior management.