A website experience designed to showcase leading aesthetic care.
CLIENT
DR NEDELJKOVIC
SERVICE
Web Design & Development
INDUSTRY
Health
DATE
April 2024
Dr Nedeljkovic is one of the most recognised surgeons and aesthetic practitioners in Belgrade. Our goal was to craft a digital presence that reflects the care, expertise, and inclusive philosophy behind his work.
We designed a website experience that balances sophistication with accessibility. Using a neutral, calming palette, we conveyed a premium, clinical atmosphere while maintaining a welcoming tone. Model imagery was carefully selected to reflect real, diverse individuals - affirming that aesthetic care is for everyone.
Navigation is streamlined and intuitive. Despite the depth of information presented, visitors are guided effortlessly through the site without feeling overwhelmed. Interactive service cards enhance engagement, while clearly written content ensures users understand the value and scope of offerings.
The homepage service showcase presents all treatments in a clear and well-segmented layout, written in language that feels approachable and easy for consumers to understand.
Building on the client’s strong social media presence, we created a dedicated video hub that serves as an educational guide and features YouTube content answering the most frequently asked questions.
We placed the social links in the top-right corner to reinforce the connection between the website and Dr Nedeljkovic’s active social channels.
To generate consistent traffic, we developed an optimised blog that is regularly updated with informative articles on the latest treatments, helping users make well-informed choices.
All imagery was professionally curated to reflect the clinic’s precision and high standards.
The site not only strengthened brand perception but also contributed to tangible performance outcomes:
Top rankings for key treatment terms such as Polynucleotides, Karisma, Exosomes, and AesPlla.
Increased conversions through well-placed contact prompts present throughout the site.
Elevated brand trust and engagement through consistent design and educational content.